Digital Branding

Building a Digital Brand

Hi,

I have just subscribed to the Word Press Premium Plan to build a Website and Blog for my company “Korporate Moves”, and the reason I am here is that I got overwhelmed and got lost and confused on my first day of trying to set up the site (please tell me that I am not the only one 🙂 ) and I promptly signed up for help on the Word Press University which as Day One Lesson has pushed me into the deep end and commit to writing my first blog and finally after much dithering and procrastination start my journey to try to achieve my goals. So thank you WP Univ!

I would like to start of with a brief introduction of what I do and why I am here and why I want to Blog. At Korporate Moves I offer three distinct verticals of Services:  Help Companies and Individuals build a Digital Brand. Second, help organisations with getting the right people at the right time through Executive Search/ Recruitment. And Third vertical is HR Consulting and Training to Optimize Organisation efficiency, systems and processes. The Second and Third Verticals are currently India centric, but am open for consultation if required for other Countries as well.

Basically in a nutshell – I am a People Person – a strong believer of the adage that everyone has some inherent strength that just requires to be mined and projected properly.

My blogs would primarily be focused on “Building the Personal Brand” and helping people and businesses put “their best foot forward” to market themselves. This niche pain point area is something I stumbled upon as a reflection of some of my personal experiences and realizations of how I could have had added leverage in my own professional career if I had projected my personal brand optimally. Most people step shy off – feeling it is wrong to overtly project their strengths and achievements openly – preferring to “let my work speak for itself” – which is fine, but is not enough as we tend to assume that we will be appreciated for what we are worth without realizing that our target audience has other things to also think about and may need a nudge and some hints of the “what we are and the what we can” 🙂 .  Being at the cutting edge pinnacle of technological excellence and product domination – why should Apple, Tesla, Facebook and Google advertise their products and services? Think about it!

Why I chose Digital? This is a very critical question as it links how I realized that I could  bring a synergistic fusion between my passion – People/ Brand Management and Work – the previous four years I had spent in a Big Data Start Up working in the SMAC Space – Social/ Mobile/ Analytics & Cloud space – where the full implication of the power of the Digital Social Media space became evident and I realized that my work and passion for People and Marketing could be leveraged optimally in a boundary less environment with unlimited potential.

The first step of my blogging journey has started and I have thoroughly enjoyed penning down some of my initial thoughts! I cant for the life of me figure out what fear of writing demons stopped me from doing so earlier – I guess it is that inherent fear of opening one’s thought and being rejected – similar to hesitating to openly build one’s personal brand.

I guess if you have reached this point – I should say – thank you for taking the time to read my blog! Request feedback on how I should go about – with least pain – putting up my website on WP – will tap the WP Community as well. Request feedback on this blog, its content, my objectives – basically on anything and everything related and how I can chart a successful path going forward. Looking forward to some feedback – thank you!

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Brand Building, Build Your Business, Business Branding, Business Consultation, Digital Branding, Personal Branding, Personal Consultation

Building a Digital Brand Part 2 – Do’s & Dont’s of Blogging

Hi,

I am back! Albeit after 20 days 🙂

LOL – I can visualize whoever has inadvertently stumbled upon this blog trying to figure out – who is this guy, when was he here, why was he here, what had he written and why is he back 🙂 My bad – and a really big bad at that!!!

I will bravely push on with a brief recap – I had started a blog series “Building a Digital Brand” as part of my communications strategy for my company Korporate Moves “www.korporatemoves.com” where building the Digital Brand for Businesses and Individual Professionals is a key product offering. To catch up on that article, please go to https://korporatemovesdotcom.wordpress.com/blog/

The objective of this blog series is to highlight the importance of Branding in the Digital Space, be it for Businesses or for Individuals. Part 2 – this blog was supposed to try to explore the psyche of why people or businesses hesitate to Brand themselves or “nudge” their target audience by highlighting their USP’s. Twenty odd days back the Nobel Prize for Economics had not been decided, but little did I realize that Richard Thaler was to get the Nobel, (let alone who he was) – for his “Nudge” Psychological Insights in Economics and Irrational Decisions Making or something on those lines. Now, please don’t mistake me – I am not taking credit for Richard Thaler getting the Nobel for Economics 🙂 But I will definitely come back to this in one of my next few blogs!

But I realized before I start talking business, I need to acknowledge that the basics of Branding has to start with “Consistency”, “Pattern” and “Logical Flow” and in building my brand, I realized that I had stumbled at the very first Pillar – Consistency! A blog once in 20 days is a disaster in Branding! Being “Consistent” is basically the First Building Block and as such is a “Hygiene” or “Etiquette” – Standards block or Foundation for your Business or Personal Branding.  Let’s keep it simple – as the biggest threat to being Consistent is the Natural Tendency to complicate matters at hand by going all over the place chasing Opportunities or Dreams. Nothing wrong in that – But the need is there to ensure “Method in Madness”  🙂 !!!

So, first try to define “What You Are Passionate About” – whether it is your job or your business – if you are not passionate about it – you are going to make a hash of it! It’s very true that you may not always have a choice as it may be determined by circumstances or situations – understood. But that does not stop the dreams – and dream big – doesn’t cost money 🙂

Second – “How Are You Going To Go About Achieving It” – Aha !! Back to Terra Firma and it hurts 🙂 Yes, but the days of “be realistic”, “don’t take risks”, “be steady in what you do” ..etc are over. This is a new era – the Digital Era – anything and everything is possible. At Korporate Moves we have a Training Portfolio – “Metaphors in Management” – where one of the modules is on “Live Your Dreams – Entrepreneurship or Intrapreneurship” –  It is basically around the movie “Guru” – and revolves around the “Trigger” where Dhirubhai Ambani (This was way before the Digital or Even Analog Era) was supposed to have taken the decision to go back to India and work for himself – from stability to total risk – the “Trigger” being his promotion and realization – more on these Training Modules in another blog series of mine – coming shortly 🙂 !! So, think it through – and if you are really passionate – you will find a way however thorny and difficult! Believe in yourself!

We promised to keep it simple – The Dream has been Dreamed – The How I am Going to Achieve Has Also Been Somehow Defined – now finally – “What is the Plan”??? Good question – easy to ask 🙂 !!! Again, Again and Again – Believe In Yourself !!! If you are really passionate you will find a way – the most difficult dilemma is the ability to decide to take the plunge – if that is overcome you can put the rest in place. I recently read an Interview of Softbank Chairman Masayoshi Son on how he met and decided to fund Alibaba’s – Jack Ma. He says – Jack Ma had failed miserably in all the Interviews he had attended – had no business plan – but I funded him because I saw a passion and a potential Leader in him! Today Jack Ma is one of the richest men in Asia! Now all of us cannot become Jack Ma or Masayoshi Son – but the underlying key to success here is “Passion” – Believe in Yourself!

In my next blog, I will take up “Pattern” and “Logical Flow” the final two pillars of the First steps of Branding – Hygiene Factors and Etiquette to establish ground rules.

Please comment, ask queries,make suggestions and help me make this an Interactive and Mutually Beneficial Platform! See you in a few days time 🙂 !!!

Please visit “www.korporatemoves.com” – still work in progress so suggestions most welcome and also my Linked in site: “www.linkedin.com/in/krishnamudaliar”

Thank You!!!

Uncategorized

Building a Digital Brand

Hi,

I have just subscribed to the Word Press Premium Plan to build a Website and Blog for my company “Korporate Moves”, and the reason I am here is that I got overwhelmed and got lost and confused on my first day of trying to set up the site (please tell me that I am not the only one 🙂 ) and I promptly signed up for help on the Word Press University which as Day One Lesson has pushed me into the deep end and commit to writing my first blog and finally after much dithering and procrastination start my journey to try to achieve my goals. So thank you WP Univ!

I would like to start of with a brief introduction of what I do and why I am here and why I want to Blog. At Korporate Moves I offer three distinct verticals of Services:  Help Companies and Individuals build a Digital Brand. Second, help organisations with getting the right people at the right time through Executive Search/ Recruitment. And Third vertical is HR Consulting and Training to Optimize Organisation efficiency, systems and processes. The Second and Third Verticals are currently India centric, but am open for consultation if required for other Countries as well.

Basically in a nutshell – I am a People Person – a strong believer of the adage that everyone has some inherent strength that just requires to be mined and projected properly.

My blogs would primarily be focused on “Building the Personal Brand” and helping people and businesses put “their best foot forward” to market themselves. This niche pain point area is something I stumbled upon as a reflection of some of my personal experiences and realizations of how I could have had added leverage in my own professional career if I had projected my personal brand optimally. Most people step shy off – feeling it is wrong to overtly project their strengths and achievements openly – preferring to “let my work speak for itself” – which is fine, but is not enough as we tend to assume that we will be appreciated for what we are worth without realizing that our target audience has other things to also think about and may need a nudge and some hints of the “what we are and the what we can” 🙂 .  Being at the cutting edge pinnacle of technological excellence and product domination – why should Apple, Tesla, Facebook and Google advertise their products and services? Think about it!

Why I chose Digital? This is a very critical question as it links how I realized that I could  bring a synergistic fusion between my passion – People/ Brand Management and Work – the previous four years I had spent in a Big Data Start Up working in the SMAC Space – Social/ Mobile/ Analytics & Cloud space – where the full implication of the power of the Digital Social Media space became evident and I realized that my work and passion for People and Marketing could be leveraged optimally in a boundary less environment with unlimited potential.

The first step of my blogging journey has started and I have thoroughly enjoyed penning down some of my initial thoughts! I cant for the life of me figure out what fear of writing demons stopped me from doing so earlier – I guess it is that inherent fear of opening one’s thought and being rejected – similar to hesitating to openly build one’s personal brand.

I guess if you have reached this point – I should say – thank you for taking the time to read my blog! Request feedback on how I should go about – with least pain – putting up my website on WP – will tap the WP Community as well. Request feedback on this blog, its content, my objectives – basically on anything and everything related and how I can chart a successful path going forward. Looking forward to some feedback – thank you!